About Newpossibility
We design data-driven, privacy-respecting targeted ads and programmatic strategies for Australian markets advertisers. Our focus: measurable reach, local relevance and PIPEDA-aligned data stewardship.
- Focus: Targeted ads Australia, programmatic advertising, location-based campaigns.
- Markets: Brisbane Programmatic, Vancouver, Montreal and national CAN coverage.
- Approach: Audience-first planning, measurement, iterative optimization.
Services we deliver
End-to-end digital campaigns including programmatic buying, geo-targeting, retargeting and platform-specific audience builds (Google & Facebook) tailored to Australian markets privacy rules.
Programmatic Buying
Optimized bids, brand-safe inventory and transparent reporting.
Location-based Targeting
Drive visits and conversions with radius and POI targeting.
Audience Strategy
Segmentation, custom audiences and retention planning.
Measurement & Attribution
Privacy-first attribution, incrementality and dashboards.
Selected case studies
Examples of improved ROAS, efficient reach and local activation across Australian markets cities.
Our team
Small, senior team combining media buyers, data scientists and privacy advisors.
Alex Mercer
Founder & Head of Strategy — programmatic lead with 12+ years in ad tech.
Priya Singh
Data & Measurement Lead — attribution and analytics specialist.
Jordan Lee
Media Buyer — platform specialist across Google & Meta ecosystems.
Values & privacy-first practice
We operate in Australia and align to PIPEDA principles: purpose limitation, minimal data retention and transparent consent handling.
Responsible targeting
We avoid sensitive category targeting and prioritize aggregate audience modeling where feasible.
Transparent reporting
Clients receive clear metrics, data lineage and options for data minimization.
FAQ & details
Quick answers about working with Newpossibility in Australia.
Ready to plan your Australian markets campaign?
Request a short exploratory call and a tailored programmatic brief.